Director, U.S. Patient Marketing, AL Amyloidosis

Lead the Future of Regulatory Strategy for Rare Diseases.

Are you a strategic regulatory leader ready to shape the development and lifecycle of innovative therapies for rare and serious diseases? Do you thrive in fast-paced, high-impact environments where science, strategy, and global health intersect?

At Alexion, AstraZeneca Rare Disease, we’re seeking a Director, U.S. Patient Marketing, AL Amyloidosis.  This individual will lead patient marketing for the U.S. AL Amyloidosis commercial brand team, which is preparing for the potential commercialization of an investigational therapeutic within a developing rare hematology market. This role will drive the development and implementation of our strategy and tactics for patients and caregivers. This individual will report to the Senior Director, U.S. AL Amyloidosis Marketing, and will play a critical role in collaborating to drive consumer engagement and help shape our future in Amyloidosis.

You will be responsible for:

• Shaping the patient brand strategy, including a patient campaign, ensuring messaging resonates in a market with unmet need

• Understanding the market landscape through direct patient learning opportunities and generating insights, positioning Alexion as a dedicated and innovative partner

• Leading the evolution and implementation of patient marketing strategies, messaging, and tactical execution across disease & brand campaigns

• Collaborating closely with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunities

• Developing and executing innovative patient education tactical plans, including events, ambassador programs, advocacy engagement, PSP, point-of-care, social, web, CRM, programmatic, search, and print materials

• Leading patient identification initiatives, supporting disease awareness and diagnosis strategies

• Delivering multi-channel patient promotional platforms and optimizing the marketing mix

• Leading both direct and indirect patient/DTC communication strategies

• Providing strategic oversight for consumer media plan development and performance measurement

• Partnering with commercial analytics and insights teams to assess current patient market dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary and secondary research projects

• Contributing to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting

• Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)

• Identifying appropriate key performance indicators to measure and monitor, and leading patient cross-functional team tracking & performance analysis

• Managing agency partners, project timelines, resources, and patient marketing budgets

• Role modelling and fostering a culture of collaboration and patient centricity

You will need to have:

• Bachelor's degree in a scientific, business, or related field relevant to the role’s responsibilities

• 10+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency or related healthcare experience

• Extensive patient and/or consumer marketing digital and personal engagement experience

• Healthcare media planning experience

• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead

• Proven leadership skills and the ability to collaborate in a matrix environment

• High level of interpersonal skills and highly adept in both verbal & written communication

• Ability to work in a rapidly evolving and fast paced competitive environment

• Ability to travel up to 20%

• The duties of this role are generally conducted in the Boston Seaport office environment.  As is typical of an office-based role, employees must be able, with or without an accommodation, to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours

We would prefer for you to have:

• Advanced degree (MS, PhD, or MBA)

• Extensive pharma or biotech commercial experience, including hematology, oncology, or rare diseases

• Strong track record supporting launch strategy effectiveness in specialty or rare disease markets

• Demonstrated expertise in developing and implementing patient persistence and adherence strategies  

• Prior experience managing DTC media campaigns, including TV, print, digital, social, and search, within regulated industries such as pharmaceutical or healthcare

• Specialized experience with rare diseases, specialty therapeutics, or high-value biologics experience

• Familiarity with applying AI tools and techniques to enhance marketing efficiency

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca's Alexion division, you'll find yourself at the forefront of rare disease biopharma. Our commitment to transparency, objectivity, and ethics drives us to push scientific boundaries. With global reach and potent capabilities, we are uniquely positioned to shape the future of rare disease treatment. Our culture fosters innovation through a passionate entrepreneurial spirit combined with the strength of a global biopharma. Here you'll be empowered to make a difference by connecting deeply with patients' journeys while growing your career alongside exceptional leaders.

Ready to embark on this exciting journey? Apply now to join our team!

The annual base pay for this position ranges from $180,875.20 - $271,312.80. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.